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™by Daniels aims to embrace aspects of fashion linked to streetwear such as graphic statement tees, hoodies, beanies, and athleisure. Our collabs / designs will highlight and combine statements that have influenced my book but also taken from the lifestyle I have lived. We aim to drop statement avant-garde pieces whilst clashing with iconic street culture.
Our goal is to blur the lines between traditional streetwear combined with an uncomfortable subject matter, ™by Daniels will set itself apart by offering radical street-inspired silhouettes with forward-thinking designs.
We want every person that wears ™by Daniels to feel confident in embarking on their journey of change. The styles, branding and topics we choose, serve to inspire and keep us focused - a collective in different lanes, pulling in the same direction.
The brand continually strives to create eye-catching clothes that are multi-purpose and built for daily wear. We grow, adapt and experiment —from new collections to collaborations and community events—always with the intention of creating positive inclusive spaces for all.
